Amazon Korea Ausgewählte Top-Produkte und Bewertungen
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Behind this high efficiency is a formidable technological investment. Despite the heavy emphasis on tech, Kim has insisted on a very personalized service.
The company keeps track of every interaction with the customer and that customer's preferences.
Coupang delivers more than ballet slippers. It claims to be Korea's leading distributor of pet food, organic products, health supplements and men's grooming products.
Numbers for are not yet available. Kim is not concerned about the red ink. Bom Kim didn't start out wanting to create the "Amazon of Korea," as his company is inevitably called, but he couldn't resist the entrepreneurial opportunities in his native Korea.
The Harvard Business School dropout first focused on a daily-deal business, like Groupon , then moved on to a sales platform like eBay.
But he said he noticed that half of customer complaints were about delivery. That suggested an area where he could make a difference.
Coupang's obsessive focus on customer service has helped make it the dominant online retailer in South Korea. Half of all Koreans have downloaded Coupang's app.
The company is consistently voted the best online retailer by Koreans in their 20s in a survey conducted by Daehak Naeil, a college magazine.
Other investors include Sequoia Capital and BlackRock. Eric J. Kim no relation to Bom Kim , a managing partner at Goodwater Capital, was an early investor in Coupang.
He said the conditions in Korea are perfect for companies like Coupang. Some of the most interesting internet companies are being built at a global scale in South Korea right now.
Bom Kim insists he is completely focused on the Korean market. But he concedes that some of the trends driving Coupang could have applications elsewhere.
He notes that cities around the world are growing or making a comeback, presenting the customer densities that have helped make Coupang so efficient.
In Korea 80 percent of orders are placed via a mobile app, 90 percent on weekends. That, too, is a global trend.
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